Quick Facts

• 47 million Americans participated in hiking in 2026, marking a 10% increase from the previous year
• Hiking gear market reached $5.97 billion in 2024 and projects to hit $9.56 billion by 2030
• Experts recommend 8-week training programs focusing on quads, glutes, core, calves, and triceps

Americans hit the trails in record numbers last year. The Outdoor Industry Association reports 47 million people participated in hiking in 2026, a 10% jump from 2025.

This surge drives a booming gear market. The global hiking equipment industry reached $5.97 billion in 2024. Projections show growth to $9.56 billion by 2030 at an 8.4% annual rate.

Training experts say proper preparation takes time. “Around 6 weeks should be enough to get you trail ready – especially if you are already active,” according to fitness professionals. But many recommend starting 8 weeks before your first long hike.

The most effective programs target five key muscle groups: quads, glutes, core, calves, and triceps. These areas handle the demands of challenging terrain and loaded packs.

Strength training leads the approach. “Strength is KING. Good athletic trainers recognize that strength trumps all,” experts note. But aerobic fitness remains crucial. “Aerobic fitness is the most highly correlated fitness marker with loaded carriage performance,” making cardiovascular training a top priority.

Women drive significant market growth. The women’s outdoor apparel market hit $12 billion in 2026 with projected 6.6% annual growth through 2033. “Many more women in their thirties and forties are joining because they’re looking to form new connections,” says Sophie Davis of Outdoor Adventure Girls.

Technology shapes modern training. AI-powered personal trainers now provide real-time programming and form analysis. This tech improved workout adherence by 71% while allowing trainers to handle 30% more clients.

Equipment innovation keeps pace with demand. Moisture-wicking fabrics, breathable materials, and ergonomic designs make gear more functional. The ultralight movement continues, but now emphasizes usability alongside weight reduction.

Environmental consciousness influences purchases. Consumers increasingly choose eco-friendly and sustainable hiking equipment, reflecting shifting values toward environmental responsibility.

Social fitness trends boost participation. “Pickleball, running clubs and adult leagues are bringing people back to exercise in fun, social ways. These activities are about connection as much as they are about fitness,” notes Dr. Cayla R. McAvoy.

Recovery training gains importance. Programs now include breathwork, sleep quality focus, and mobility work. “Individuals are taking a more proactive, informed approach to recovery to support performance.”

The hiking boom reflects broader health trends. Adventure tourism and nature engagement drive growth as Americans seek active lifestyles and outdoor connections.

Read more: Hiking Fitness Guide: The Best Training Plan, Strength Workouts & Gear to Dominate Any Trail